Share your ideas with one of the
world's largest dental e-newsletters
About The White Board | Editorial Guidelines | Topic Suggestions
Dental professionals appreciate the White Board as a platform for sharing their ideas, experiences and knowledge. Going out to over 25,000 offices, the White Board is a valuable source for tooth whitening information and one of the largest dental e-newsletters in the world. Below, you will find information for the White Board, including editorial guidelines, submission information and content ideas for authors.
It's relevant.
The White Board provides news that can be used, including technique tips, outstanding cases, practice management approaches and more. The White Board email introduces a single, important whitening related topic in dentistry and links to the full story on the White Board website (www.discusdental.com/whiteboard).
It's free.
There is no advertising on the White Board. It's not a marketing, promotional or selling vehicle for any organization. It is intended to be a free resource to help dental professionals, and dental professionals only, to provide the best whitening possible.
It's easy.
Everywhere you look, you can find ideas, concepts and information regarding whitening. It's easy to submit an article, or even an idea for an article, to the White Board editorial staff. Simply email your article or idea to whiteboard@discusdental.com. For your convenience submission guidelines are available at www.discusdental.com/whiteboard (click on "submission guidelines" in the left bar).
Your tips, clinical experiences and ideas will make dentistry more successful for everyone.
Editorial Guidelines
Our Editorial Staff will be available to help with writing and editing and a conversational tone is
appropriate. The following guidelines will help in providing content that can be used for the White Board:
TIPS: 80 to 200 words, or about two to three short paragraphs. Tips can cover anything from clinical experiences to practice management, but must involve whitening in some way. For example: "When discussing anterior restorations with a patient, it's good to discuss whitening."
CLINICALS: 100 to 350 words and may include up to two photos (for before and after shots). Clinicals can cover any whitening-related topic that illustrates optimal outcomes, improved methods, effective communication or other tips that are pertinent to whitening.
BEST PRACTICES: 100 to 300 words and may include a photo. Best practices highlight effective tools or methods you've used to reinforce your relationships with your patients, promote your practice or simply improve on what you've done in the past as it relates to whitening.
Topic Ideas for the White Board
To help professionals provide valuable content to the dental community through the White Board, we've outlined some topics we believe are of value.
-
Clinical/Scientific Information
-
Usage
- How often
- Who can
- What to prescribe
- Age
- TH & CS; Day & Night
- Etching
- Difference in Bleaching agents
- Formulations
-
Techniques
-
Isolation & Preparation
- Selection, Diagnosis, and expectations of tooth stain
- Tetracycline
- Irritation/Sensitivity/Patient comfort
- Options
- Shared/Photos
- Trays (Thickness, Scalloping, Reservoir, etc...)
- Wait time after composites/bonding
- Non-vital bleaching
- Wait time to match to crown
- Post Ortho (how soon after; considerations)
- Vitamin E use
-
Room prep - reduce chairtime
- Pre-fill forms
- Pre-prepare trays/isolation
-
Isolation guide information availability
-
Practice Building
-
Selling Chairside
- Expectations
- Spiff
- Merchandising
-
Staff Training
- Shade test for every hygiene appt
- Dedicated "Zoom" user knowledgeable and efficient
- Zoom Room
- Menu of whitening options
-
Business Growth
- Role of whitening for profits and growth (Gateway)
-
Oral health
- Whitening as part of "Optimal Oral Health"
- Profit Calculator
- Mini media plan
-
Cases & Results (Dental Community)
- Better, easier before/after photos
- My Results
- Case Presentation
